The New Sony Bravia Campaign

Previously, Sony campaigned by bombarding the streets of San Francisco with thousands of bouncy balls. This time around, Sony is pushing their line of Bravia HDTVs with what they describe as "the most ambitious stop-motion animation ever undertaken." Using 40 animators and 2.5 tons of molding clay, they filled the streets of New York with dozens of plasticine bunnies of every color of the play-doh palette.

The results are even more impressive than the previous eye-catching advertisement. Interestingly, the music choice this time around is a much more straight-forward selection of "She's A Rainbow" by the Rolling Stones. This is a much less esoteric choice than the ethereal folk feel of the Jose Gonzalez song of the former campaign. It fits, though, and to tell you the truth, the visual is so strong, I had to watch the piece a second time just to realize what the song actually was.

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